PS3 Firmware 3.10 Is now available for Download

Sony officially announced the availability of PS3 3.10 firmware with Facebook integration since after the Microsoft announces twitter and Facebook for Xbox 360. Once 3.10 firmware get installed on your PS3, you will able to update the status on Facebook wall indicating which Trophies you’ve just unlocked in games and what you’ve recently purchased from the PSN’s PlayStation Store.

System changes

• Added the ability to access some Facebook features from the XMB.
• The [Friends] list has been redesigned.
• The user is now able to change the color of their [Profile].

Media changes

• Expanded [Photo] folders and playlists are now displayed in a grid, rather than a list.
• Added various TV website shortcuts for users in Europe under [TV].
• More details,on PlayStation.Blog.Europe.

As part from press releases:

Key Facebook Features:

Showcase Trophies: Instantly share trophies you earn in PS3 games in your Facebook stream. Simply sync your PS3 system and easily show off your accomplishments to friends and family.
PlayStation Store Purchase Log Publishing: Let friends and family on Facebook instantly know which PlayStation 3 games you’ve purchased. The PlayStation Store, available to PS3 and PSP® (PlayStation®Portable) system owners through PlayStation Network, features over 200 downloadable games, many of which are exclusive to PS3 or PSP system owners, in addition to over 4,000 pieces of add-on game content.
Game Event: With a few quick clicks of the controller sharing select game events, progress and statistics is now easier than ever with the Facebook integration.
Additional New Firmware 3.10 Features (not related to Facebook):

• Photos: Photos will now be displayed in a grid format for simplified access and viewing.
• Friends List: The PlayStation Network Friends List has an enhanced design that enables users to customize the background color of their PlayStation Network Profile

PlayStation 3 Firmware (v3.10) Update Video Preview