Microsoft has finally unveiled their new search engine- Bing, which is a new Decision Engine and consumer brand, providing customers with a first step in moving beyond search to help make faster, more informed decisions. Bing would give a new approach to user experience and intuitive tools to help customers make better decisions and it would be focusing initially on four key vertical areas- making a purchase decision, planning a trip, researching a health condition or finding a local business.
The new search service, which is available at http://www.Bing.com, will begin to roll out over the coming days and will be fully deployed worldwide on Wednesday, June 3.
Today, search engines do a decent job of helping people navigate the Web and find information, but they dont do a very good job of enabling people to use the information they find, said Steve Ballmer, Microsoft CEO. When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web. Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information theyve found to accomplish tasks and make smart decisions.
After this announcement, there will be changes to the existing Microsoft programs:
* Microsofts mapping platform, Virtual Earth, will now be branded as Bing Maps for Enterprise. More information can be found here.
* Technology from Microsofts April 2008 acquisition of Farecast is now a central part of Bing Travel. More information coming soon.
* Microsofts popular cash back program, now dubbed Bing cash back, with more than 850 merchants and more than 17 million products available, will be fully integrated into the Bing Shopping experience.
Though the competition is going to be tough for Microsoft new search engine, when most of the market is acquired by Google search engine and Yahoo search engine. Though Microsoft is putting a lots of funds for the advertising of Bing and we can expect a new Search engine in making.
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